Mosevic is a small team from Cornwall, England led by Jack - the inventor of the Shades of Denim and founder of the company.
Mosevic is a family name from his Norwegian heritage. Jack has a background in sustainable product design which is reflected in the company’s ethos. It took Jack many years to go from the unique concept of denim sunglasses to the Shades of Denim, as they appear before you today. This is because he had no idea of where to start making them and no idea of what they would end up looking like.
In 2011, Jack was working on a project involving carbon fibre. He wanted to make sunglasses but hadn't come up with an original idea. Then he realised that he could create a material like carbon fibre, but using denim instead.
Jack didn't realise it would take this long to develop something to a high standard, but he stuck at it and his consciously produced eyewear business has gone from strength to strength.
Check out this video and go behind the scenes of the entire production process. The attention to detail is impressive and you can fully appreciate just how much love goes into each and every pair.
The Shades of Denim are made with a great amount of care and attention. They have been designed and developed over years, to make sure that the quality is very high.
Therefore, we expect there to be few problems with them once they are received by backers of this project. They have also been designed to be very comfortable and practical and the luxury price tag should make people take good care of them.
The main point of difference between the Shades of Denim and other sunglasses is the choice of materials. Waste denim is used to create the Solid Denim material.
The denim is currently gathered from local charity shops (thrift stores) in the form of jeans that are unfit for resale as well as redundant denim stock from clothing companies.
Moving forwards, as well as working with local charity shops, partnerships with clothing companies will be explored, to use their waste fabrics from all aspects of their production processes, whether it is fabric they just aren't going to use, offcuts from manufacture, or old stock that will be thrown away.